3 Ways Pinterest Will Grow Your Business

When I ask business owners why they aren’t using Pinterest to grow their business the number one response I get is that they simply don’t know how Pinterest can help grow a business.  They don’t know how to go from pinning for fun to pinning for profits.

So I’m here to lay it out for you.  Read on to learn the three main ways that Pinterest can help you take your business to the next level.

#1: Pinterest will drive more traffic to your website

It’s a myth that Pinterest is a social media platform.  At it’s heart it’s a visual search engine.  That means that when pinners search for keyword phrases and your pins pop up they’ll be likely to repin and visit your website because your helpful piece of info, product, or service is just what they were looking for.

More traffic to your website means more people will learn about your business, check out what you have to offer, and hopefully make purchases.

#2: Pinterest will get more people on your e-mail list

Traffic is great but people don’t often make a purchase the first time they interact with a brand.  So you want to focus on getting people onto your email list.  Make sure that your website clearly shows people how to sign up for your email list and what they’ll get if they do.

Gone are the days of people signing up for an email list just because.  You have to give an incentive or a freebie.  Whether that be a download like a printable or checklist or a discount or free gift with purchase make sure that you’re giving your target audience something they’ll be excited about.

And once you get the pinner onto your email list you can continue to market to that person in the future.  Your email list is where the real money is made because you can keep providing value to that person and you can work to build a connection which will help result in sales.

#3: Pinterest will create brand recognition

Every time you create a tall pin make sure you’ve got your brand in mind.  Use your brand colors or your logo.  Add your website address at the bottom of the pin.  When you do this and people start to see your brand across various social media sites, your website, and search engines they’ll begin to recognize your brand and build a connection with your brand. This means they’ll be more likely to make a purchase.

If you don’t yet have consistency in your pins, try to develop a style that will help people quickly identify your brand when they see one of your pins.  I love using Canva.com when creating tall pins, especially the paid Canva for Work option.  I can save my brand colors inside Canva for easy access and I can upload any fonts that I typically use with my brand.  The free option works well too but the paid option makes it even easier to create pins that represent my brand.

5 Ways to Uplevel Your Pinterest Profile

Taking the time to perfect your Pinterest profile is crucial to becoming profitable with Pinterest.  You want people to find you on Pinterest, to understand what your business is all about, and ultimately visit your website or join your email list.  Read on to learn 5 ways to uplevel your Pinterest profile.

Taking the time to perfect your Pinterest profile is crucial to becoming profitable with Pinterest.  You want people to find you on Pinterest, to understand what your business is all about, and ultimately visit your website or join your email list.  Read on to learn 5 ways to uplevel your Pinterest profile.

#1 Make the most of the Business Name field in your Pinterest profile

The Business Name field inside your Pinterest profile can actually hold up to 100 characters.  Most people just put their short and sweet name here but I recommend making the most of it by including a little bit about what you do as well.  This is helpful because your account will appear in the Pinterest search if anyone uses the words you’ve added to your business name when searching Pinterest.  This can help you gain highly targeted followers.

In the photo below you’ll see that for my Handmade Journey account I added a pipe symbol and the words “Etsy Business Tips + Help for Sellers”.  Those are the main keywords for my business and keywords I thought my audience might use most frequently when searching on Pinterest.

For my other handcrafted product business I added my business name and the words “Rustic Farmhouse Style Wood Signs & Personalized Decor”.  Just by looking at my name people will understand what I sell and a little bit about the style of my products.  And I’ll appear in the Pinterest search if anyone searches for farmhouse style decor, rustic wood signs, etc.

#2 Add a professional photo or a logo as your Pinterest profile photo

I see lots of people adding snapshots of themselves or a photo of the product they sell as their profile photo on Pinterest.  These types of photos don’t help put your best foot forward though.  Instead I recommend a professional photo of your smiling face which helps people connect with your or I recommend adding your logo.

Going with one of these options will help show that you’re a professional business on Pinterest and will help give you a better level of expertise.  If you go with your logo make sure the look and color are similar to everywhere else your brand is represented online.  This will help build brand recognition as people find you across social media and your website.

#3 Add your website URL to your Pinterest profile

This one seems like a no-brainer but I often see people forget to add their website to their profile.  Make sure people have a way to find out more about you.  If you haven’t yet, make sure to purchase your custom URL and use that like I’ve done in the Handmade Journey profile with handmadejourney.com.  A custom URL helps brand your business and looks more professional than say an Etsy URL or a wordpress.com URL.  You can redirect the custom URL wherever you like.  Just make sure you’re sending people to your main online presence.

#4 Tell customers how you can help them in the description

When you go to write your description make sure you tell your customer how your business will benefit them in the first part.  Whether you sell a product or a service you are helping people. But you’ve gotta be really concise because you can only fit 160 characters in the description.  Tell people who you help and what you help them with.  For my Handmade Journey description I say “Helping Etsy sellers turn their craftiness into sales”.  It tells people really quickly who I help and what I can help them with.

#5 Add a link to a freebie in the description

In the second part of your description you want to include a freebie to try to get people who see your profile onto your mailing list.  I include a little bit about what the freebie is and a link to the freebie.  The link won’t be clickable so I try to make it as short as possible.  You can use bit.ly if needed to help make the link shorter.  In my Handmade Journey profile I’m giving my followers a PDF guide but you can get creative here.

Some examples of what you can create as a freebie are printables, checklists, discount coupon codes, how-to guides, free gifts with purchase, etc.  The ultimate goal is to get people off of Pinterest and onto your email list so you can market to them in the future so definitely don’t skip this step.